diff --git a/Pipfile b/Pipfile
index b2422b8..f7468f9 100644
--- a/Pipfile
+++ b/Pipfile
@@ -16,6 +16,7 @@ pyyaml = "*"
 ua-parser = "*"
 user-agents = "*"
 django-humanize = "*"
+anonymizeip = "*"
 
 [requires]
 python_version = "3.6"
diff --git a/Pipfile.lock b/Pipfile.lock
index 4cca2e3..2d9ba1f 100644
--- a/Pipfile.lock
+++ b/Pipfile.lock
@@ -1,7 +1,7 @@
 {
     "_meta": {
         "hash": {
-            "sha256": "13b07e6285b739fe6f4987482aa448f1773d051de2de4806126a0e4bded150cf"
+            "sha256": "5c4a63923138fea970c8851ac72d6d6a391db28090a02d738e675775d2c6f26b"
         },
         "pipfile-spec": 6,
         "requires": {
@@ -23,6 +23,14 @@
             ],
             "version": "==2.5.2"
         },
+        "anonymizeip": {
+            "hashes": [
+                "sha256:491cb94a31bae23294c5b93a13dd5c9ed55be98003c622e76e2fe64d6a4f3e91",
+                "sha256:e0d446b06b2bbf236394a90b971de403f90f805d14db3a405f8731716acad1fe"
+            ],
+            "index": "pypi",
+            "version": "==1.0.0"
+        },
         "asgiref": {
             "hashes": [
                 "sha256:8036f90603c54e93521e5777b2b9a39ba1bad05773fcf2d208f0299d1df58ce5",
diff --git a/shynet/analytics/tasks.py b/shynet/analytics/tasks.py
index a210900..be39cd4 100644
--- a/shynet/analytics/tasks.py
+++ b/shynet/analytics/tasks.py
@@ -7,6 +7,7 @@ from celery import shared_task
 from django.conf import settings
 from django.core.cache import cache
 from django.utils import timezone
+from anonymizeip import anonymize_ip
 
 from core.models import Service
 
@@ -44,11 +45,15 @@ def ingress_request(
     service_uuid, tracker, time, payload, ip, location, user_agent, identifier=""
 ):
     try:
-        ip_data = _geoip2_lookup(ip)
-
         service = Service.objects.get(uuid=service_uuid, status=Service.ACTIVE)
         log.debug(f"Linked to service {service}")
 
+        ip_data = _geoip2_lookup(ip)
+        log.debug(f"Found geoip2 data")
+
+        if service.anonymize_ips:
+            ip = anonymize_ip(ip)
+
         # Create or update session
         session = Session.objects.filter(
             service=service,
diff --git a/shynet/core/models.py b/shynet/core/models.py
index 5e5105e..52ccb59 100644
--- a/shynet/core/models.py
+++ b/shynet/core/models.py
@@ -39,6 +39,9 @@ class Service(models.Model):
         max_length=2, choices=SERVICE_STATUSES, default=ACTIVE, db_index=True
     )
 
+    # Analytics settings
+    anonymize_ips = models.BooleanField(default=False)
+
     def __str__(self):
         return self.name